At its core, hip-hop depends on strong production—the beats and sounds that set the tone and support the lyrics. With music-making tools now more accessible than ever, many amateur producers are creating high-quality tracks that push the genre forward, making hip-hop more open to fresh ideas. These emerging talents are reshaping the scene and deserve closer attention.
Jackson Laurie, based in Atlanta, is a prime example of this new wave. His innovative production style blends jazz, funk, soul and electronic elements within hip hop, creating a distinctive sound that stands out. His atmospheric and layered sound design crafts immersive productions that use ambient synths, layered instrumentations and dynamic rhythms which provides depth and engages listeners on multiple levels. His rhythmic sophistication features intricate drum patterns, crisp hi-hats and deep bass lines that drive energy while also providing melodic elements, demonstrating his ability to balance groove and mood. Jackson Laurie’s 2019 album, Mania, showcases this fusion, with tracks like “Starlight” and “Perspective” highlighting his skill.
Meanwhile, producers like Montreal’s Team Ross mix dancehall, afrobeat, amapiano, and chill R&B into vibrant beats that fit artists such as Omah Lay and Drake. French producer Kofi Bæ combines jazz, soul, indie, and electronic sounds into soft, lo-fi instrumentals, contributing to France’s underground scene.
Blending styles and strong production are vital to hip-hop’s ongoing evolution. Underground and emerging artists, like Jackson Laurie, Team Ross, and Kofi Bæ, keep the genre dynamic and diverse. Their creativity fuels hip-hop’s growth and ensures it remains relevant in an ever-changing musical landscape.
