Have you ever wondered what happens to those incredibly fancy gowns worn to the Oscars, Golden Globes and other awards shows once the night is over? Certainly most women would never be caught in the gown again – and they wouldn’t exactly loan it to their friend to wear for another occasion. So what happens?
CNN recently covered this topic and their findings were quite illuminating. The afterlife of a red carpet gown is far more complex and carefully orchestrated than you might imagine. Immediately after an event, these garments undergo a cleaning process to remove any traces of makeup, perfume, or body products that could damage the fabric over time. This preservation step is crucial, as even invisible residues can oxidize and alter the garment’s color and texture.
Most gowns then make their way to specialized storage facilities, either owned by fashion houses or private archivists like The Wardrobe. These aren’t ordinary storage units – they’re more like museums, with carefully controlled temperature, humidity, and lighting conditions. Each piece receives individualized treatment: some hang, others rest in boxes, and some require custom dress forms to maintain their shape. The storage method depends entirely on the garment’s construction and materials.
These preserved gowns can follow several paths. Some are selected for museum exhibitions, becoming historical artifacts that document both fashion evolution and cultural moments. The logistics of moving these pieces are incredibly complex – some require seven-foot-tall custom crates for transportation. Other gowns become part of fashion house archives, preserved for future reference and inspiration.
Occasionally, celebrities purchase their gowns, as Kim Kardashian has done with her Met Gala outfits. In rarer cases, gowns take unexpected journeys – like Elizabeth Taylor’s Dior Oscar dress being discovered in a friend’s suitcase years later, or Lady Gaga’s Golden Globes gown allegedly ending up in hotel lost and found. Some garments, like Tyla’s 2023 Met Gala Balmain creation, are even deliberately altered or partially destroyed after their red carpet moment, becoming part of the evening’s performance art.
This careful preservation of red carpet gowns reflects their evolution from mere clothing to significant cultural artifacts, worthy of museum-quality care and documentation.
