Reading Just Might Change Your Behavior

Most of us agree that our children should read more, and that reading is good for them for many reasons. Now, there might just be a new reason to encourage them to pick up that book.  Researchers at Ohio State University, including co-author Lisa Libby, have found that people who get involved in their books may change their behavior to match the behavior of a favorite character. Their findings were recently published in the Journal of Personality and Social Psychology.

While the effects haven’t been tested in all areas as of yet, they have been tested on voting habits.  The researchers have coined the term “experience-taking” in relation to readers who take on the emotions, thoughts and beliefs of characters. In one experiment, for instance, they found that readers who strongly identified with a character who managed to vote despite many obstacles went on to vote in a real election just a few days later at a higher frequency than the regular average. 82 undergraduates were asked to read a one of four versions of a story about someone who overcame the odds to vote. They read it just a few days before the 2008 November presidential election.

The results showed that the students who read the story in first-person and about a student from their own university were more likely to have experience-taking. 65% of these participants then voted on Election Day. In contrast, only 29% of those who read the first-person story about someone from a different university went out to vote.

As co-author Libby explained,
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“Experience-taking can be a powerful way to change our behavior and thoughts in meaningful and beneficial ways.”

Graduate student Geoff Kaufman, who led the study, explained that, “Experience-taking changes us by allowing us to merge our own lives with those of the characters we read about, which can lead to good outcomes.”

 

Rare Gorilla Species Caught on Video Camera

Conservationists have revealed that a cleverly concealed video trap has captured footage of the world’s rarest species of gorilla.

Located in the Kagwene Gorilla Sanctuary in Cameroon, the camera trap has recorded to first-ever video of Cross River gorillas. According to the Wildlife Conservation Society, the species has less than 250 individuals remaining.

The sanctuary was established in 2008 with only one goal- to protect the Cross River gorilla species, which survives only in the mountain forests along the Nigerian and Cameroon borders.

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“This video gives us all a spectacular view into the hidden world of one of our closest relatives, which is in dire need of our help to survive,” said WCS president and COO Steve Sanderson.

“The video represents the best images to date of Cross River gorillas, normally shy animals hat flee at the slightest hint of human presence,” said Christopher Jameson, also of WCS. “The footage provides us with our first tantalizing glimpses of Cross River gorillas behaving normally in their environment. A person can study these animals for years and never catch a glimpse of the gorillas, much less see anything like this.”

Want an Improved Sex Life? Drink Up Your Pomegranate Juice

A new study by researchers from Queen Margaret University in Edinburgh might just peak the interest in those looking to rev up their sex drive. The study involved 58 volunteers from 21 through 64.  Both men and women were given a daily glass of pomegranate juice, and were shown to have surges in their testosterone level, and consequently their sex drive as a result.

Pomegranates have already been classified as a superfood.  Testosterone in men affects facial hair and voice, and offers greater sexual urges. For women this hormone produces female adrenal glands and ovaries while strengthening bones and muscles. The study even showed that testosterone can elevate mood and help with memory, while relieving stress.

Pomegranates have also been known to help fight certain forms of cancer, to cure stomach upsets and conjunctivitis and to alleviate the problems associated with osteoarthritis.
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Natural History Museum of Utah Launches Exhibit of 16,000 Butterflies

16,000 butterflies were recently donated to a one-day exhibit at the Natural History Museum of Utah. The specimens were provided by family members of the late Dr. James Pearce. Pearce, a scientist and resident of Utah, spent 50 years of his life studying and collecting them across the globe.

“He loved to be outside, he loved nature, he was a scientist,” said Virginia, his wife. “So from the time when he was a little boy, he was collecting and classifying and spreading and developing this wonderful hobby.”

“It is truly an honor that the Pearce family trusts us with his remarkable collection,” said the museum’s Christy Bills. “Documentation of the butterflies along the Wasatch Front is not that extensive. So, the breadth and depth of the collection, in terms of time and specimens, helps us tell the story of our ecosystem here in the valley.”

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The museum explained that Pearce’s studies expose the local butterfly population and its significant transformation over the past 30 years, as a result of reduced plant life and increased construction.

The exhibit will be held on Wednesday, May 9th, from 4 till 9 p.m.

Iconic Michael Jackson Poses to Grace One Billion Pepsi Cans

Pepsi and Michael Jackson are breaking boundaries between the living and the dead to once again dominate global pop culture. As part of their newest campaign, the soft drink company has announced its plans to print Jackson’s dancing silhouette on one billion of their cans.

The campaign comes alongside the 25th anniversary of Michael Jackson’s “Bad” album. Jackson supported Pepsi back in the 1980s, calling it “the choice of the new generation,” and now will be contributing some of his iconic poses to promote the brand as well. The cans will be released in China and the U.S., later to spread across Asia, South America and Europe.

“We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the ‘Bad’ album and tour and to put Michael on one billion Pepsi cans,” said Jackson estate’s John Branca and John McClain, in a statement.

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Part of the ‘Live for Now’ campaign, the cans reveal an effort to use pop culture as a means to increase sales. Pepsi-Cola is third in the carbonated drinks market, following close behind Coca-Cola and Diet Coke. Pepsi will be using other pop culture icons in its campaign as well, including rapper Nicki Minaj.

 

Vijay Varadan & Team Create Amazing E-Bra for Health

e-bra from Vijay Varadan at The University of Arkansas
e-bra from Vijay Varadan at The University of Arkansas

A team of engineers at the University of Arkansas have invented an amazing new device for women.  They’ve just introduced an “e-bra” that allows doctors to monitor a woman’s vital health sings and then upload the information to a wireless network like Bluetooth or Wi-Fi.  As researcher

Vijay Varadan said, “Our e-bra enables continuous, real-time monitoring to identify any pathophysiological changes. It is a platform on which various sensors for cardiac-health monitoring are integrated into the fabric. The garment collects and transmits vital health signals to any desired location in the world.” They’ve also created a similar vest for men.

The e-bra design isn’t intended for a woman to wear around just for yoga or everyday activities. Rather, it could replace an ECG or a blood-pressure monitor.  It is capable of monitoring blood pressure, body temperature, respiratory rate and oxygen consumption and is the perfect item, for instance, for a patient to wear during a treadmill test.
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For other uses, the bra could also be used by athletes as a way for them to monitor their own vitals while they exercise – they can see their vitals right on their mobile phones.

As an amazing addition, the system can even be programmed so that it will send emergency messages with voice or text messaging if it notices extreme abnormalities.  The results from the sensor system have so far been published in the Journal of Nanotechnology in Engineering and Medicine.