Nike Unveils TurboSpeed Running Suit

Nike TurboSpeed
Nike TurboSpeed

Nike has unveiled an amazing new running suit called the TurboSpeed suit. They are claiming that it can take .23 seconds off of a 100 meter sprint, and the suit will be donned by the American Olympic athletics team.

While most of us wouldn’t care to knock .23 seconds off of our time in the 100 meter sprint – it can mean the world of difference to an Olympic athlete.

The suit actually incorporates dimples which reduce the aerodynamic drag and were inspired by the dimples found on a typical golf ball. The bodysuit has been tested extensively, undergoing hundreds of hours in a wind tunnel over twelve years.

While trying to break records, the Olympic athletes will also be staying green. Another fascinating tidbit about the suit is that it is made from 82% recycled polyester fabric. Each of these outfits was made with approximately 13 recycled plastic bottles!

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Look for Olympic athletes from the USA, Germany, Russia and China who will be wearing this amazing design from Nike at the London Olympics.


Debut of the Nike+ FuelBand

Nike+ FuelBand
Nike+ FuelBand

The Nike+ FuelBand was recently launched with a crowd-pleasing and star-studded group. TV star Jimmy Fallon hosted the event along with Tour De France champion Lance Armstrong, NBA star Kevin Durant and sprint champion Carmelita Jeter.

While not on the market yet, the latest addition of the Nike+ data-trackers has high hopes to get people of all stripes and sizes up and moving.  The principle upon which Nike founded this latest product is, “If you have a body, you are an athlete.”

The elegant design invites interest, while the features appeal to the lowest common denominator. The FuelBand “measures everyday movement to motivate and inspire people to be more active.” Users can easily keep track of their physical exertion and progress with the computer and iPhone software and the built-in USB to connect with your computer or your mobile device.
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The software on the FuelBand allows the user to compare month-by-month scores and to look at the length of time that you are active. You can even map your progress on graphs.  And, in addition to competing against yourself, you can also compete against friends, teammates and colleagues.

Stefan Olander, Nike’s vice president of digital sport, explains how it works. As he said, “The intensity of the activity can be measured by quantifying the change in oxygen uptake between rest and being active.” Those who have tried out the product, like Matt Fortune of the Daily Mail say that it’s “an attitude changer as much as it does change the game.