Debut of the Nike+ FuelBand

Nike+ FuelBand
Nike+ FuelBand

The Nike+ FuelBand was recently launched with a crowd-pleasing and star-studded group. TV star Jimmy Fallon hosted the event along with Tour De France champion Lance Armstrong, NBA star Kevin Durant and sprint champion Carmelita Jeter.

While not on the market yet, the latest addition of the Nike+ data-trackers has high hopes to get people of all stripes and sizes up and moving.  The principle upon which Nike founded this latest product is, “If you have a body, you are an athlete.”

The elegant design invites interest, while the features appeal to the lowest common denominator. The FuelBand “measures everyday movement to motivate and inspire people to be more active.” Users can easily keep track of their physical exertion and progress with the computer and iPhone software and the built-in USB to connect with your computer or your mobile device.
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The software on the FuelBand allows the user to compare month-by-month scores and to look at the length of time that you are active. You can even map your progress on graphs.  And, in addition to competing against yourself, you can also compete against friends, teammates and colleagues.

Stefan Olander, Nike’s vice president of digital sport, explains how it works. As he said, “The intensity of the activity can be measured by quantifying the change in oxygen uptake between rest and being active.” Those who have tried out the product, like Matt Fortune of the Daily Mail say that it’s “an attitude changer as much as it does change the game.


James Fishman has been involved in the world of online magazines for more than 15 years. He helped launch Sunstone Online and continues to improve the magazine as site editor and administrator. His writing focuses primarily business and technology. To be in touch with James, feel free to contact him at james[at]

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