Here’s a bit of a weird story. M&M is adding a new character to its lineup in the shape of a purple M&M. She is the first new character to be introduced in 10 years. The purple character’s personality is “quirky, confident and just a little awkward.”
But don’t get too excited thinking you’ll have purple M&Ms waiting for you in the next bag that you rip open. The new character will be showcasing her personality in stores and on the M&M website. She will apparently appear in some limited edition packaging as well – but she will not be in your regular bag of M&Ms. And here is her debut for you to enjoy…