Get Ready for Purple M&Ms, Sort of

Here’s a bit of a weird story. M&M is adding a new character to its lineup in the shape of a purple M&M. She is the first new character to be introduced in 10 years. The purple character’s personality is “quirky, confident and just a little awkward.”

But don’t get too excited thinking you’ll have purple M&Ms waiting for you in the next bag that you rip open. The new character will be showcasing her personality in stores and on the M&M website. She will apparently appear in some limited edition packaging as well – but she will not be in your regular bag of M&Ms. And here is her debut for you to enjoy…


James Fishman has been involved in the world of online magazines for more than 15 years. He helped launch Sunstone Online and continues to improve the magazine as site editor and administrator. His writing focuses primarily business and technology. To be in touch with James, feel free to contact him at james[at]

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