Kunihiko Shirokawa of Hirota, a confectioner involved in the project, explained:
“It’s a mixture of soy sauce and ice cream, producing a well-balanced salty, yet sweet, ice cream which is perfect for the summer.
“We’re planning another product for autumn.”
Hirota, based in Tokyo, joined forces with Takata’s Yamani Soy Sauce to create the ice cream, which looks like your typical vanilla but tastes salty and vaguely nutty, according to Reuters.
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Seki Kinya, the leader of a Tokyo entrepreneurial consulting company, initiated the plan.
“I was in Takata during the clean-up efforts, and happened to meet an associate of Yamani,” Kinya explained. “Afterwards, the mayor talked about his hopes of revitalizing local businesses and creating job opportunities. It was all a coincidence, really.”
The new ice cream has been added to trademark cream puffs to create a populsr summertime treat. These morsels are now going for $1.92 each, and a percentage of the proceeds are donated to several organizations involved in revitalizing the city.