Soy Sauce Ice Cream Supports Tsunami-Damaged City

A collaboration of professionals has recently developed a new ice cream flavor in support of Rikuzentakata- a Japanese city that was destroyed by the 2011 tsunami.

Kunihiko Shirokawa of Hirota, a confectioner involved in the project, explained:

“It’s a mixture of soy sauce and ice cream, producing a well-balanced salty, yet sweet, ice cream which is perfect for the summer.

“We’re planning another product for autumn.”

Hirota, based in Tokyo, joined forces with Takata’s Yamani Soy Sauce to create the ice cream, which looks like your typical vanilla but tastes salty and vaguely nutty, according to Reuters.
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Seki Kinya, the leader of a Tokyo entrepreneurial consulting company, initiated the plan.

“I was in Takata during the clean-up efforts, and happened to meet an associate of Yamani,” Kinya explained. “Afterwards, the mayor talked about his hopes of revitalizing local businesses and creating job opportunities. It was all a coincidence, really.”

The new ice cream has been added to trademark cream puffs to create a populsr summertime treat. These morsels are now going for $1.92 each, and a percentage of the proceeds are donated to several organizations involved in revitalizing the city.

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James Fishman has been involved in the world of online magazines for more than 15 years. He helped launch Sunstone Online and continues to improve the magazine as site editor and administrator. His writing focuses primarily business and technology. To be in touch with James, feel free to contact him at james[at]sunstoneonline.com.

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