Tag: Gwyneth Paltrow

Goop y Condé Nast se unen en una revista

Gwyneth Paltrow está expandiendo el alcance de Goop, su marca de estilo de vida digital, con una revista

Huevos de jade, baños de sonido, goteos IV, caldo de hueso —  en otras palabras, todos los secretos de bienestar de Gwyneth Paltrow — llegarán pronto a un quiosco cerca de usted.

Desde septiembre, Goop, la marca de estilo de vida digital de la Sra. Paltrow, y Condé Nast, que recientemente cerró la versión impresa de Self, su publicación de salud y acondicionamiento físico, se han unido para crear una revista trimestral titulada — usted lo adivinó — Goop.

Al extender su operación digital al ámbito físico, Goop, que se autodenomina una “plataforma de comercio contextual” que “permite a los lectores comprar con sentido”, está tomando una página del libro de e-tailers, aparentemente reconociendo el poder del tacto. Los ejemplos incluyen Amazon, que tiene tiendas superefímeras en centros comerciales en todo el país; Moda Operandi, que abrió una sala de exposición por cita el año pasado; y Glossier, que ahora tiene un espacio permanente en Manhattan donde los clientes pueden probar y comprar cualquier cosa que esté en línea. El movimiento también intenta posicionar a la Sra. Paltrow como la oprah Winfrey del bienestar.

“He conocido a Gwyneth desde hace mucho tiempo con un sabor y una visión maravillosos, pero con Goop ha creado algo extraordinario, una visión muy moderna de cómo vivimos hoy”, Anna Wintour, directora artística de Condé Nast y editora en jefe de Vogue dijo en una declaración. “Goop y Condé Nast son socios naturales y estoy emocionado de que ella esté aportando su punto de vista a la compañía”.

La Sra. Paltrow no es ajena a las revistas lustrosas. Ha estado en la portada de Vogue al menos media docena de veces, y ha aparecido en las portadas de Glamour, InStyle, Marie Claire y Harper’s Bazaar.

La revista contará con el apoyo de contenido en línea creado en conjunto por Condé Nast y Goop. Las dos marcas se distribuirán a través de sus canales y plataformas sociales, y los empleados de ambas compañías conformarán el personal.
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Goop, que la Sra. Paltrow fundó en 2008, ha estado expandiendo gradualmente su operación desde que recaudó $15 millones en fondos el pasado mes de agosto. En los últimos meses, la compañía ha introducido líneas de productos de ropa y belleza, los cuales se venden en Net-a-Porter y goop.com. La compañía, que ahora tiene 80 empleados, contrató a un director editorial de J. Crew que había trabajado anteriormente en Condé Nast.

Goop también anunció recientemente que celebró una conferencia “En Buena Sa-Goop” durante todo el día en junio. Los asistentes pudieron probar cristales y pomadas florales, fotografiar sus auras y tomar baños de sonido. Los boletos tenían un precio de $500 a $1,500, y el nivel de precio más alto se agotó.

La extensión de la marca refleja el aumento en la demanda de contenido y productos en el ámbito de la salud y el bienestar. Empresas como Juicero, que vende un creador de jugos del que see le hace burla ampliamente; Espacio de cabeza, una aplicación de meditación; y Jugo Lunar, que vende mezclas de hierbas y productos de belleza bebibles, todos han tratado de satisfacer esa demanda con varios niveles de éxito.

El potencial de ingresos del mercado es difícil de ignorar: el año pasado, un estudio del Centro Nacional para la Salud Complementaria e Integrativa y los Centros para el Control y la Prevención de Enfermedades encontró que los estadounidenses gastaron $30,200 millones en “enfoques de salud complementarios”, que incluyen suplementos naturales, terapia de curación de energía y acupuntura.

Compare esto con la industria cinematográfica, donde las ganancias de los estudios están cayendo, los ingresos de los videos caseros se han desplomado y las ventas de boletos se mantienen estables. ¿Es de extrañar que la Sra. Paltrow haya decidido centrarse en las cremas en vez de las pantallas?

Giving Up Gluten?

What is gluten?  According to Dr. Sheila Crowe, Director of Research in the Division of Gastroenterology at the University of California, San Diego, it is a protein that is found in wheat.  Rye and barley have similar types of protein but they are not the same. 

The Rich and Famous Are Doing It

It appears that going off gluten is becoming popular with the stars as well. For example, Gwyneth Paltrow is not eating gluten which means she is avoiding pasta, bread, cookies and more.  It is often surprising to people just how often gluten appears in food – such as a huge variety of condiments. 

While some swear that avoiding this protein is great for your waistline since it is said to cause hormonal imbalances and thus increase cravings, others dismiss the notion.  Besides, cutting gluten out of the diet runs the risk of causing other deficiencies as well.

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Who Should Go Gluten-Free?

For sure if one is diagnosed as a celiac they immediately have to remove all traces of gluten from their diet.  Otherwise it is treated as a toxin and the body goes into attack mode, damaging the small intestine which can cause nausea, vomiting and severe abdominal pain, as well as headaches, neurological problems and skin rashes.  Currently about 1 percent of people are affected by this disease but since statistics show that rates are doubling every 15 years, it is definitely a matter that needs to be understood on a deeper level.  The reason that has been given for this epidemic is the new grains that are being grown in America which are richer in gluten.

Who Should Stay with Gluten?

If your physician has done tests to rule out gluten sensitivity and celiac, you shouldn’t give up gluten as you could miss out – unnecessarily – on vital nutrients like Vitamin B, fiber, iron and zinc. For those who want to lose weight, quitting gluten is not the answer as there has been no scientific evidence to prove that it helps.

Beyonce Gives Birth to Daughter Blue Ivy Carter

Amidst pregnancy scam rumors and suspicious reports of a baby born last week, Beyonce Knowles and her husband Jay-Z have announced the actual birth of their daughter Blue Ivy Carter.

The celebrity child’s conception was announced late last summer on stage at the MTV VMAs, where Beyonce performed live and showed off her new baby bump. As the pregnancy progressed, Beyonce continued to give concerts throughout the U.S, while work from before the pregnancy was released slowly during that time, including videos for “Dance for You,” “Love on Top” and “Countdown.”

The-Dream, songwriter, has confirmed that Beyonce is already working on new material.

“She’s ready to work,” he said. “She’s crazy! She never stops doing anything. I don’t know if pregnancy is going to slow her down. She’s just incredible with doing thing, I don’t know how she’s going to do it, she’s just a maniac…in a good way.”

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So far, Beyonce has been nominated for two Grammys, and is also supposed to star alongside Clint Eastwood in a remake of “A Star is Born.”

After the birth, Beyonce’s sister Solange tweeted that Blue Ivy is “The most beautiful girl in the world.”

Fellow celebs also tweeted their congratulations, including Gwyneth Paltrow saying “Welcome to the world Blue!” and Rihanna posting “Welcome to the world Princess Carter! Love Aunty Rih.”