Strava Releases 2023 “Year in Sport: The Trend Report,” Revealing Workout Motivation in Different Generations  

Strava, a digital platform with a community of over 120 million athletes, released its, “Year In Sport: The Trend Report.” The report surveyed 6,990 individuals, both in and out of Strava’s community, and provided insights into the exercise habits of people across different generations as well as observations on the evolving workout trends for the year 2024. Gen Z was found to stand out with differing habits, motivators, obstacles and interests when approaching physical activity.

One prominent takeaway from the report is the importance of social connection as a primary motivator for exercise. This appeared as a cross-generational response, but was particularly notable for Gen Z with 77% responding that they a stronger bond to seeing friends and family’s activities on Strava. Gen Z is also 29% more likely than Millennials to exercise with another person.

The report highlights Gen Z’s distinct exercise behaviors; they are 31% less likely than Millenials or Gen X to work out because of health concerns and more likely to pursue athletic performance. While 39% of Gen Z Strava users started a new job and 30% relocated in 2023, they were still 32% more likely than other generations to say they’re in better shape than last year.

Zipporah Allen, Chief Business Officer at Strava, notes the impact of Gen Z’s values of community, activism, and connection in an increasingly digital world: “Over the past year, we’ve seen Gen Z as the primary source of community growth through new clubs on Strava. They’ve also contributed to the increase in sports, like running, despite having the most barriers to staying consistent. This shows exercise will be a central value for this generation, which is why they’re already turning to Strava as the key platform to stay motivated and connected.”

Reading Recommendations for 2024

Book lovers are always looking for more recommendations – and there are certainly many places to get those ideas. If you’re resolved to enjoy more literature in 2024 than you might have in 2023, here are some ideas.

  1. Goodreads: Goodreads is a great resource where people share their favorite book titles and write reviews of books that they have read. They have a yearly contest as well for their collective favorite books, and this list could be a nice place to start for 2024. The contest is broken into many categories including fiction, historical fiction, romance, best new writer, etc.
  2. CNN book list recommendation: This is a fun list that includes a smattering of suggestions from musicians, authors, photographers, film directors and even a Miss Universe. It’s worth a peek.
  3. Social media: There are many accounts across social media platforms that people have exclusively dedicated to their love of reading. TikTok has a section called BookTok where people post short videos about their love of books. Instagram has Bookstagram and other social channels have similar locations for book lovers to talk and share.

Whatever type of reading you enjoy, and however you want to learn more about reading, you’ll find great suggestions for the coming year. Expand your horizons with a book and get reading now!

Norwegian Blue Takes the Gold

The 2023 World Cheese Awards has announced their winner: Norwegian blue cheese! Nidelven Blå, crafted by cheesemaker Gangstad Gårdsysteri, emerged victorious in Trondheim, Norway, at the esteemed global cheese event hosted by the Guild of Fine Food.

With a record-breaking 4,502 entries this year, experts from around the world convened to evaluate and crown the champion in front of a live audience. The final verdict was delivered by a specially assembled “super jury,” including the Ambassador of Food Culture at Whole Foods Market in the US.

Maren Gangstadt, the general manager of Gangstad Gårdsysteri, expressed pride in their win, “We’re a small dairy farm based just two hours from here, so this happening on our home turf means a lot, and having all of the crew from the dairy here adds an extra spark to it.”

The winning cheese was hailed by judges for its semi-solid, blue mold composition, crafted from pasteurized cows’ milk. Described as possessing a rich creaminess and unique fruity undertones with hints of wine-like characteristics, it earned high praise as “the perfect blue cheese.”

John Farrand, the managing director of the World Cheese Awards, highlighted the intense global competition, representing over 40 countries. The rigorous judging process involved evaluating visual, aromatic, and taste aspects, with top choices receiving gold, silver, or bronze distinctions. Farrand emphasized the awards’ inclusivity, welcoming cheeses from diverse origins, including recent entrants from India and Japan. The recognition at these awards holds significant weight for small cheesemakers, impacting the success and growth of their businesses.

Talking About Death in New Ways

Two recent books have been published that allow readers to rethink their association with death and dying. A new book by J. Servon and L. Delany-Ullman called Saved: Objects of the Dead explores the idea of what we keep after someone has died. The book has been created by North Carolina-based artist Jody Servon and California-based poet Lorene Delany-Ullman. It features forty photographs and prose poems based on interviews they did with people and the objects they cherished after a loved-one died. Bringing the idea to social media, they also have a very interesting Instragram page where people can see saved objects and hear about why these particular objects were saved.

Another unusual book worth exploring was recently written by Hadley Vlahos. Hadley is a young hospice nurse with a large social media following on Instagram, Tik Tok and other channels. She shares interesting stories from her experience as a hospice nurse, offering play acting the various parts of an encounter. She offers inspiration and hope for the experience of grieving for family members and helping a dying family member.

While death is typically addressed as a depressing topic, these books explore unchartered aspects of the process and ways that family members might address and think about death in new and unusual ways.

Retire in Style…On The Water

We all have different ideas about what our retirement should look like. Here is one you might not have considered. Life at Sea Cruises is offering an opportunity for a three year cruise, and will even offer you the opportunity to jump aboard at a stop that suits your needs.

The cruise is supposed to depart from Istanbul on November 1 and continue for three years of onboard bliss. The company goal is to sell only 85% of capacity to make it comfortable for everyone on board. As they travel, people will be able to get scuba certifications (and scuba dive of course), to take part in ocean clean-up efforts and take part in coral propagation projects.

Pricing is actually not as shocking as one might expect with starting pricing at $38,513 per person for a full year. Everything is included in this price including healthcare.

Sail your worries away and enjoy a very different type of retirement option!

A Pen and PTSD

A recent JAMA Psychiatry-published study is revisiting the adage, “a picture is worth a thousand words.” Written exposure therapy, a new treatment for PTSD, has been discovered to be remarkably effective. The treatment consists of five supervised half-hour sessions, in which the patient writes down his/her thoughts and feelings that took place during a trauma. The patient then speaks about the writing process with a therapist and, in later sessions, writes about how the trauma affected their lives.

The effectiveness of this treatment is based in the writing process, according to Dr. Denise Sloan, a psychologist who worked on developing the treatment and is one of the authors of the JAMA Psychiatry study. Sloan explains that writing removes the client from the shame or embarrassment that may accompany talking about an event aloud. Writing also slows down the process, enabling patients to have greater engagement with memory and thinking through the episode.

This form of therapy was inspired by a 1980s study conducted by a psychologist in Texas, James Pennebaker. He found that people who used “expressive writing,” or routine journaling of difficult life experiences had stronger immune systems and visited their doctor less frequently.  

Pennebaker’s findings reveal that writing can help cope with a myriad of emotions, and is not just for someone suffering from PTSD. In all circumstances, both severe and mild, penning a thousand words may have both mental and physical health benefits!