Vital Vitamin D: What Great Britain is Doing

It seems like everywhere on the news these days is something about Vitamin D and how we are all poorly lacking in this vital supplement.  Well, Britain is now doing something about it.  Marks and Spencer (M&S) – one of the most popular food chain stores in the country – has now introduced a new line of produce called ‘Simply More.’  This is a new range of food items that has a substantial Vitamin D supplement.  According to the store’s nutritionist Claire Hughes, “we want to make it as easy as possible for our customers to stay healthy and get their daily dose of Vitamin D without having to worry about getting out in the sunshine.”

Of course, for many Britons, they are lacking the essential Vitamin D due to lack of sunshine in the region.  That is why M&S jumped on the bandwagon fast, fortifying milk, yogurt and fruit juices at the store.  In addition, the ‘Simply More’ line will be supplemented with omega 3 and calcium but the prices of these products will not increase.

A lack of Vitamin D can cause many problems such as rickets (children) brittle bones (elderly) as well as the potential for heart disease, cancer and diabetes.  Further, Vitamin D is vital for teeth and bone strengthening and can even prevent Alzheimer’s.

A recent article in Reuters Health found that increasing Vitamin D in one’s diet also substantial “reduced risk factors for type 2 diabetes by improving the function of insulin-producing cells in pre-diabetic volunteers.”  According to one of the study’s authors Dr. Anastassios Pittas, “the results… suggest that vitamin D supplementation may help to improve the main defect in type 2 diabetes.”


James Fishman has been involved in the world of online magazines for more than 15 years. He helped launch Sunstone Online and continues to improve the magazine as site editor and administrator. His writing focuses primarily business and technology. To be in touch with James, feel free to contact him at james[at]

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