It seems like everywhere on the news these days is something about Vitamin D and how we are all poorly lacking in this vital supplement. Well, Britain is now doing something about it. Marks and Spencer (M&S) – one of the most popular food chain stores in the country – has now introduced a new line of produce called ‘Simply More.’ This is a new range of food items that has a substantial Vitamin D supplement. According to the store’s nutritionist Claire Hughes, “we want to make it as easy as possible for our customers to stay healthy and get their daily dose of Vitamin D without having to worry about getting out in the sunshine.”
Of course, for many Britons, they are lacking the essential Vitamin D due to lack of sunshine in the region. That is why M&S jumped on the bandwagon fast, fortifying milk, yogurt and fruit juices at the store. In addition, the ‘Simply More’ line will be supplemented with omega 3 and calcium but the prices of these products will not increase.
A lack of Vitamin D can cause many problems such as rickets (children) brittle bones (elderly) as well as the potential for heart disease, cancer and diabetes. Further, Vitamin D is vital for teeth and bone strengthening and can even prevent Alzheimer’s.
A recent article in Reuters Health found that increasing Vitamin D in one’s diet also substantial “reduced risk factors for type 2 diabetes by improving the function of insulin-producing cells in pre-diabetic volunteers.” According to one of the study’s authors Dr. Anastassios Pittas, “the results… suggest that vitamin D supplementation may help to improve the main defect in type 2 diabetes.”