Coca-Cola Hug Me Machine Spreading Happines

Coca-Cola has teamed up with the advertising firm Ogilvy & Mather for a brilliant ad campaign. As part of their “Open Happiness” global marketing campaign, they’ve introduced a new Coca-Cola Hug Machine in Singapore.  As Leonardo O-Grady, ASEAN IMC Director for the Coca-Cola Company said,

“Happiness is contagious. The Coca-Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large.”

The new machine, at the National University of Singapore certainly lived up to the Coca-Cola “Open Happiness” mission.

As did this part of the marketing campaign delivered a few years ago.

Nice job Coca-Cola!

About

James Fishman has been involved in the world of online magazines for more than 15 years. He helped launch Sunstone Online and continues to improve the magazine as site editor and administrator. His writing focuses primarily business and technology. To be in touch with James, feel free to contact him at james[at]sunstoneonline.com.

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