The Physical Link Between Warmth and Romance

This year’s winter feels endless. Studies have long shown that the cold and lack of sunshine can have a real effect on a person’s health, as well as their mental state. For example, even a minor decrease in vitamin D can result in general aches and pains. The constant darkness can also cause depression, which, this time of year, is more commonly known as the winter blues.

A recent study in the Journal of Consumer Research has revealed that the frigid season also influences people’s taste in entertainment, which explains why movie theaters are often jam packed with action and epic films during the summer, and romance and comedies from December through March. This is because when consumers feel cold, their preferences shift.

“We often think of love as being warm,” explain authors Jiewen Hong and Yacheng Sun. “This link between love and warmth appears in everyday language, songs and poems.”

Their statement is undeniable. Picture a romantic scene- what comes to mind? A cozy fireplace, a sunny beach, candlelight… Some may picture a walk in the snow, but what are the lovers doing? Huddling together, appreciating the warmth they find in each other in contrast to their chilly surroundings.

Is There a Real Connection?

The authors conducted their study in order to discover whether the connection between love and warmth is merely a metaphor, or if there is in fact a physical connection between the two.

In their research, Hong and Sun included four lab studies and a detailed analysis of an online movie rental company. They predicted that romantic films are more desirable when they are dealing with physical cold, because the chill triggers a need for balance through psychological warmth.
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In one of the tests, the researchers sat participants in rooms with various temperatures and gave them a choice of films to watch. The colder participants all leaned towards romance or comedy, both feel-good genres. The authors were interested to discover that once they pointed out the coldness to participants, they no longer preferred romance. This reveals a subconscious link.

To prove that the findings are indeed relevant beyond the confines of a lab, the study analyzed movie rental data from a DVD rental company, matching it to the coinciding weather and outdoor temperature. People were indeed more inclined to rent romance movies during colder periods.

So next time you’re feeling cold and a little down, why not follow the trend and curl up with a blanket, a hot cup of tea and a cozy, feel-good romantic flick?

 

The Common Cold: Its Origins

Pump Up the Zinc

Perhaps you are among the millions of people who believe that you’re getting a cold from the cold weather. If you are, then you are not alone in your error. According to a CNN report, this sickness that impacts over a billion Americans each year is actually caused by other things. The good news is that there are various natural remedies that can help once you have been afflicted by this virus. Recent research has shown that a since supplement can reduce symptoms and may even work as a preventive measure.

Cold Lessons: 101

Rather than take major steps in an attempt to avoid any cold weather as a preventive method, consider the following facts. It’s good to stay warm for sure (especially for those most at risk like asthmatic children and the elderly) and according to Massachusetts pediatrician Dr. Peter Greenspan, a scarf wrapped around the nose and mouth can also be beneficial (to prevent an asthma attack).

Also be aware that just being in the same vicinity as someone with a cold will not render you more susceptible. It’s only if they sneeze on their hand and then come over and wipe it all over you that you will have a greater chance of being affected.
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Winter Worries?

While it is the case that you can’t directly get a cold from the bad weather, on a cold day it is the case that sneeze droplets have the capacity to travel father than on a humid one. As well, transmission is facilitated during stormier weathers since people are more likely to be indoors and thus physically closer to each other. Be sure you use disinfectants around your house to the spreading of such droplets.

Cold Prevention?

Ultimately what those billion of Americans want to know is, is it possible to prevent the common cold? Firstly, always wash your hands for a good few minutes (soaping and rinsing). Secondly, a good night’s sleep goes a long way in preventing many viruses. Thirdly, to ensure others don’t catch whatever you have, try to cough into your elbow as that is a better preventive measure of spreading according to experts.