Lab-grown diamonds are steadily becoming more popular, according to new survey findings that reflect evolving attitudes in the jewelry market.
A recent study by the Plumb Club, a group representing jewelry manufacturers, found that a growing number of consumers are open to choosing lab-grown diamonds. Many said they would consider purchasing one in the future, suggesting increased awareness and comfort with alternatives to mined stones.
Younger shoppers, in particular, are leading the way. A rising percentage of respondents said they’d consider a lab-grown diamond for an engagement ring—pointing to a generational shift in how people view these products.
Still, not everyone is convinced. Some consumers raised concerns about long-term value, uniqueness, and the differences between lab-grown and natural diamonds. These insights show that transparency and education remain important for building confidence.
Even so, lab-grown diamonds are carving out a solid place in today’s jewelry landscape. Many participants said they appreciated the pricing and sustainability benefits, and more than half said they’d recommend lab-grown diamonds to others.
While lab-grown diamonds may not yet be the default choice for everyone, they’re clearly moving beyond niche status. As familiarity grows and more people see them as a viable option, they’re becoming a meaningful part of the modern fine jewelry conversation.
