Most large companies have “oops” moments at one time or another, when they have to clean up a mess that they’ve made, or one that has been made around them. Kraft Foods appears to have recently had such a moment. A new Oreo ad that they claim was never intended for mass release has been stirring controversy.
The advertisement released in South Korea shows a baby about to breastfeed holding an Oreo in its hand. At the bottom of the ad are the words “Milk’s favorite cookie.”
A Kraft spokesman told CBS St. Louis that, “We’d like to clarify that Kraft Foods did not create this visual. In fact, this visual was created by our agency for a one-time use at an advertising awards program.”
They added, in a feeble attempt to cover for themselves,
“It was never intended for public distribution or use with consumers. And it has never run in Korea or any other markets.”
You can easily take this medicine; it won’t disturb the taste of your mouth.Kamagra oral jelly has provided a great relief to men. cialis free consultation Many men sealed their lips when it comes to talk about erectile dysfunction or male viagra without side effects impotence is defined as a critical condition in their life. Anatomically, both men and women have twelve pairs of ribs- the lowest two pairs, known as “floating ribs”, are only connected to the spinal column and not the rest of the pack. viagra online sample Key ingredients in this herbal pill are Musli Sya, Kaunch, viagra sans prescription browse around address Semal Musli and Safed Musli.
Rather, they are pointing the finger at Cheil Worldwide, the advertising agency that Kraft uses and that created the image for them.
The advertisement has set off a storm of tweets and chatter, most of it negative. While some are wondering why a breastfeeding baby would be an image that would lure people to purchase Oreos (point well taken), others are outraged over the explicit showing of the breast and of breastfeeding. Some breastfeeding advocates, however, are sounding off that the ad and its controversy are great, as they show a step in the right direction to make breastfeeding a part of regular daily activity.
What do you think?