Zarsha Leo CEO on Catering to Customers

Evan Burschkopf, CEO of Zarsha Leo, recently discussed the importance of getting to know your target audience. Zarsha Leo is a leading restaurant-bar franchise based in New York City.

“Each Zarsha Leo venue is unique,” Burschkopf explains. “We analyze every location before we launch, taking residents, style, competition and costs into consideration. We make sure to stay flexible, and give our customers what they want. For example, our Florida and LA branches offer special deals for seniors, while our Maryland branch is extremely Ravens-focused. The Ravens theme turned out to be quite lucrative during the NFL playoffs this year.”



James Fishman has been involved in the world of online magazines for more than 15 years. He helped launch Sunstone Online and continues to improve the magazine as site editor and administrator. His writing focuses primarily business and technology. To be in touch with James, feel free to contact him at james[at]

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