Evan Burschkopf, CEO of Zarsha Leo, recently discussed the importance of getting to know your target audience. Zarsha Leo is a leading restaurant-bar franchise based in New York City.
“Each Zarsha Leo venue is unique,” Burschkopf explains. “We analyze every location before we launch, taking residents, style, competition and costs into consideration. We make sure to stay flexible, and give our customers what they want. For example, our Florida and LA branches offer special deals for seniors, while our Maryland branch is extremely Ravens-focused. The Ravens theme turned out to be quite lucrative during the NFL playoffs this year.”