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Coca-Cola Hug Me Machine Spreading Happines

Coca-Cola has teamed up with the advertising firm Ogilvy & Mather for a brilliant ad campaign. As part of their “Open Happiness” global marketing campaign, they’ve introduced a new Coca-Cola Hug Machine in Singapore.  As Leonardo O-Grady, ASEAN IMC Director for the Coca-Cola Company said,

“Happiness is contagious. The Coca-Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large.”

The new machine, at the National University of Singapore certainly lived up to the Coca-Cola “Open Happiness” mission.

As did this part of the marketing campaign delivered a few years ago.

Nice job Coca-Cola!

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Can Happiness Be Delivered in a Truck?

Apparently so.  Well, at least according to Coca-Cola and we know that advertising never lies so it just must be true.  There is a very cute commercial going round on YouTube, promoting the beverage giant.  It starts off with the quote that it wants to: “to share a little happiness with the student body.”

A Coca-Cola vending machine is installed at a campus college – nothing unusual about that.  A student comes to get a coke.  She puts her money in the machine and a small coke bottle emerges.  She takes it.  So you’re sitting there, watching this video, really wondering why they’ve put it on YouTube and what all the hype’s about.  But then, seconds later, another coke comes out…followed by another…and another…and another, until she is smiling from ear to ear and handing out cans of coke to anyone who happens to be in the vicinity.  The same thing happens with the next person who gets a coke.  Then someone puts her hand in to retrieve her coke, but is rewarded with a bunch of flowers; the next person gets a balloon-shaped animal.  Then there’s a pizza and finally, the longest sandwich you’ve ever seen, big enough to feed the whole student body!  Everyone looks happy and the final quote of the movie is “Where will happiness strike next?”

It thus seems like Coca-Cola wasn’t lying and that happiness really can be delivered in a truck!

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Coke Is It

Pretty much everyone loves a can of ice-cool coke. The carbonated beverage has been popular for years and no doubt will continue to be for years’ to come.  But what are the origins of this dark brown heavily-sweetened drink?  It was John Pemberton who created the drink, but unfortunately the man never got to drink to his success since he died in 1888.  When the beverage was first sold two years earlier, it was for a price of 5 cents a glass at Atlanta’s Jacobs’ Pharmacy soda fountain.

From Nine to Over a Billion

Amazingly Pemberton was only selling around nine glasses of his tasty beverage a day when he first started out.  Today Coca-Cola sells around 1.4 billion servings!  Asa Griggs Candler (from Atlanta) bought the rights to the business from 1888 to 1891 for a mere $2,300.  Clever Candler certainly made the right decision as the business boomed with his development of plants in Chicago, Dallas and LA.  The Coca-Cola servers were nicknamed Soda Jerks because they made a jerking motion when preparing a drink for a customer.
In 1923 the six-pack Coca-Cola was launched and the beverage remained loyal to its original flavor for 70 years. But then in the 1950s and onwards, the following drinks came on to the market:  Fanta, Sprite, TAB and Fresca.  Today the drink is still enjoyed in its original form and the owners continue to reap significant financial benefit from John Pemberton’s unique recipe.

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Does Coke Really Help Relieve Nausea?

The answer is: sort of. One of the ingredients in coke is sodium bicarbonate, or baking soda. This is an alkaline substance, and therefore can help balance the pH level in the stomach. So, if the cause of the nausea has to do with too much acid in the stomach, or acid rising from the stomach into the esophagus, coke can have a relieving effect on the condition.

However, coke also contains caffeine, which relaxes the border between the stomach and the esophagus, as well as increases stomach acid production, two actions which can worsen the condition. Because the caffeine takes more time to take effect, the baking soda in the coke may provide a temporary relief before the problem is worsened. Doctors recommend letting the soda go flat before drinking, or adding a pinch of salt over the top.

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