European fertility rates have plummeted so much that people are going to great lengths to get people to make babies. Italy has the lowest birthrate of any country in the EU, and one of the lowest around the world.
A group of hotels in Assisi, Italy is actually offering couples who conceive with them – a free holiday. Ten hotels have signed up for this baby initiative which plans to either reimburse guests or offer another trip to those who prove they’ve conceived during their stay.
Of course, some are angry with the campaign, arguing that the sexual theme isn’t appropriate in the ancient city’s historic and religious environment.
Now, how can a couple cash in on this free vacation? They have to produce their newborn’s birth certificate that dates nine months after their stay (give or take 10 days). As organizers of the campaign said, “Giving birth to a child is an act of deep love, which should be encouraged despite the multitude of difficulties in life.”
Hotels that are offering the package include: Farm Basaletto; Farmhouse Casa Faustina; Farmhouse Le Mandrie di San Paolo; Hotel Upper Room Hotel Cristallo from Moro Gallery Hotel Assisi; Hotel Dei Priori; Hotel Fontebella; The Castle Hotel; and Hotel Windsor Savoia.
Italy isn’t the first country to have this fertility push. In June, Denmark ran a campaign that urged people to have more sex. The spot was called “Do It for Mom!” and encouraged Danes to go on more holidays to up the country’s birth rate.
Now that’s some interesting marketing for you.