Certainly, many pre-teen girls around the world are waiting for the big news. Justin Beiber’s Christmas album called “Under the Mistletoe” is scheduled to be released on November 1, and advanced sales of the record have already hit close to 200,000 copies.
Many magazine publications, including those available with National Magazine Exchange, feature Bieber on the cover of their November issues. Billboard Magazine, for instance, covers the latest Bieber venture. The story highlights that Bieber’s manager, Scooter Braun, is hoping that this album will go platinum. As Braun told Billboard Magazine, “I feel it will.”
Scooter Braun and Def Jam, Bieber’s record company, don’t plan to sit back and see if the record goes platinum; they plan to make it happen. Along with their typical promotional strategies, they will have a Macy’s store promotion and social media campaigns. Bieber will also be there at the Macy’s Santa Claus Parade.
Bieber’s social media promotions can’t be taken lightly. With his 14 million followers on Twitter and 37 million Facebook Fans, the daily reminders that Bieber is putting out about the new album should help with sales.
Certainly, Bieber’s main fans, the pre-teen girls, will be drooling to hear the latest hits. Snapping up magazines with his face on the cover, like those from companies like National Magazine Exchange, and hearing “Mistletoe” already online, fans are bracing for the big day on November 1st, when they can own their own copy of Bieber’s latest creation.