It may be shocking to hear this but…global ice cream sales have actually seen a dramatic drop lately. Last year, ice cream sales across the world totaled 13 billion liters while in 2015 they totaled 15.6 billion litres.
Why the difference? Market experts are hypothesizing that it’s because of the growing health concern that people have around the world. As Alex Beckett, the global food and drink analyst at Mintel, said “More people are aware of the sugar content of food they are eating now. They are going into the ice cream chiller with their diet in mind. While the industry is very competitive, prices have also had to go up due to cost hikes. People are eating less ice cream but when they do buy it, they want the good stuff – for example gelatos or Magnums.”
Interestingly, China is the largest ice cream consumer with sales at 4.3 billion litres in 2016. The per capita consumption, however, is larger is Norway where they ate 9.8 litres per person last year.