Coca-Cola has teamed up with the advertising firm Ogilvy & Mather for a brilliant ad campaign. As part of their “Open Happiness” global marketing campaign, they’ve introduced a new Coca-Cola Hug Machine in Singapore. As Leonardo O-Grady, ASEAN IMC Director for the Coca-Cola Company said,
“Happiness is contagious. The Coca-Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large.”
The new machine, at the National University of Singapore certainly lived up to the Coca-Cola “Open Happiness” mission.
As did this part of the marketing campaign delivered a few years ago.
Nice job Coca-Cola!