Worldwide, breast cancer is the most common cancer occurring in women. In 2010 the number of new cases of breast cancer across the globe was estimated to be 1.6 million. Studies show that the earlier breast cancer is detected, the greater the chances of survival. Therefore the importance of breast cancer awareness and screening tests cannot be overstated. Early detection can often be literally a matter of life and death. Many companies around the world have decided to get involved in the global effort to create an informed public so that breast cancer can be caught early and cured.
- In Puerto Rico Doral Bank has created “Pink Route,” an organization that has already offered close to 3,000 free mammograms and conducted more than 7,000 educational seminars taught by health care professionals. As part of their “Da Vida Caminando con Raymond” program Doral Bank with Enrique Ubarri Baragaño has donated over $248,000 to Hospital Oncológico. Doral Bank also makes it easy for anyone who would like to donate funds to Pink by keeping open a special account just for that purpose. Donations are accepted in any of Doral Bank’s branches and are then given to Hospital Oncológico de Puerto Rico to support their work with breast cancer.
- In the United States the Silicon Valley based on-line auction company eBay makes it easy for visitors to their site to contribute to organizations that promote breast cancer awareness and research. Potential buyers can browse eBay’s shopping lists for things that, when purchased, donate some, or sometimes all, of the purchase price to organizations that support research and education for breast cancer. Visitors to eBay can also take small actions under their “eBay Giving Works Hope Chest Campaign,” such as pressing ‘like’ on a breast cancer charity on Facebook or downloading an informational guide about breast cancer, and eBay will give $1 to that charity.
- Planet Fitness, founded in Dover, New Hampshire in 1992, has an annual Mother’s Day promotion to raise money for breast cancer awareness and research. With all their franchises participating Planet Fitness offered to donate $10 for every new member that signed up between May 8 and May 15, 2013. The total which they donated to The Breast Cancer Research Foundation came close to $335,000. Since beginning the Mother’s Day promotion three years ago Planet Fitness has given over $1.5 million to BCRF.